“...support team resolved it in under an hour, genuinely impressed...”
Marketing teams
Walk into the leadership meeting with the trend, not the surprise.
Kenaura gives marketing teams a live read on brand sentiment, flags issues while they are still a handful of posts, and turns it all into reporting leadership can follow.
Protect brand equity
Know how people feel about the brand, every day.
Sentiment is scored on every mention across reviews, social, forums and news. Topic clusters show whether support, pricing or product is moving the average, so you know where brand perception is actually being shaped.
- Daily sentiment by source and topic
- Tone shifts visible within hours
- Brand terms and exclusions you control
Brand sentiment, last 7 days
Catch PR issues early
Hear the complaint at 14 posts, not 1,400.
Spike detection compares volume and sentiment with your brand's own baseline. When a topic breaks pattern, the alert arrives with the mentions and phrases driving it, so the first conversation is about the response, not the research.
- Alerts measured against your own normal
- Sensitivity tuned per brand
- Context attached to every alert
Negative spike: Pricing
High14 posts in 2 hours mentioning a renewal price change. 3.2x the 7-day baseline.
What is driving it
- renewal price
- no notice
- cancel
- annual plan
Report to leadership
Reputation reporting that holds up to questions.
The weekly digest summarises what changed and why, in a format leadership reads. Competitor benchmarking adds context: is this a brand issue, or is the whole category moving?
- Weekly digest with week-over-week change
- Share of voice against competitors
- PDF and CSV for your own decks
Share of voice and positive share
- Your brand38% SOV74%
- Competitor A29% SOV61%
- Competitor B21% SOV66%
- Competitor C12% SOV52%
Where it fits
Built into the work marketing already does.
Campaign launches
Watch sentiment and volume in the hours after a launch and see which message is landing.
Issue response
Route alerts to the right owner so a support problem does not become a brand problem.
Competitive context
Compare your sentiment and share of voice against the brands you compete with.
Quarterly reviews
Pull reputation trends for any period in your retention window, ready for the deck.
Product feedback
Share topic clusters with product and support so recurring issues get fixed at the source.
Brand health tracking
Keep a steady read on brand health between formal research studies.
Questions
For marketing teams
Who on the team should get alerts?
Alerts can be routed by brand and by team, so brand managers, communications and customer experience each receive the alerts that are theirs to act on.
Can we monitor more than one product line?
Yes. Growth plans support multiple brands, and each can represent a product line with its own terms, sources and thresholds.
Will Kenaura respond to posts for us?
No. Kenaura surfaces, scores and alerts. Every response stays with your team and your own tools.
Listening now
Your brand is being discussed right now. Hear it first.
Point Kenaura at your brand and the first mentions start flowing into your feed, scored and grouped, the same day.
