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Competitor Benchmarking
Your reputation only means something next to theirs.
Track the competitors that matter and compare mention volume, share of voice and sentiment side by side. See where you lead, where you lag, and where a rival's bad week is your opening.
Share of voice · last 30 days
SamplePortion of all tracked mentions, with positive share beside it.
- Your brand38% SOV74%
- Competitor A29% SOV61%
- Competitor B21% SOV66%
- Competitor C12% SOV52%
Positive share by topic
Sample| Topic | Your brand | Competitor A | Competitor B |
|---|---|---|---|
| Support | 71% | 54% | 62% |
| Pricing | 38% | 49% | 41% |
| Product quality | 64% | 58% | 70% |
| Delivery | 58% | 44% | 51% |
| Onboarding | 81% | 63% | 59% |
What benchmarking answers
Three questions leadership always asks.
01
Are we being talked about more or less than them?
Share of voice by week and by source family shows whether your presence is growing relative to the category.
02
Do people like us more than them?
Sentiment side by side, overall and per topic, shows where your reputation is genuinely stronger.
03
Where are they weak that we are strong?
Topic comparison highlights themes where a competitor draws complaints and you draw praise.
Details
Fair comparisons, by design.
Same rules for everyone
Competitors are tracked with the same sources and scoring as your brand, so comparisons are like for like.
Side-by-side views
Volume, share of voice and sentiment on one screen, with the same time range and filters.
Topic comparison
See which themes each brand is known for, and where the conversation differs.
Period over period
Compare this month with last month, or a campaign window with the weeks before it.
Competitor alerts
Optional alerts when a competitor has an unusual spike in volume or negative sentiment.
Benchmark in reports
Add competitor comparisons to digests and exports without rebuilding charts.
Questions
Benchmarking FAQ
How many competitors can I track?
The number of tracked competitors depends on your plan. Growth and Agency plans support more competitors per brand. The pricing page lists what each plan includes.
Do competitors know they are being tracked?
Kenaura analyses publicly available mentions about a brand. It does not interact with competitors, their accounts or their customers.
Can I change competitors later?
Yes. Competitors can be added or swapped. History for a newly added competitor starts from the date it was added.
Keep exploring
The rest of the monitoring loop
Listening now
Your next reputation shift is already being written.
Point Kenaura at your brand and the first mentions start flowing into your feed, scored and grouped, the same day.